The History of Soft Drinks
Soda makes up 65% of the sales of sugary drinks. That's more than any juice,…
Secrets To Designing A Hangover Cure Drink
Young caucasian man has hangover after drink party. A guy is lying in bed and…
5 Unexpected Flavor Profiles That Are Trending
In 2019, the soft drink industry was valued at more than $400 billion. By 2027,…
The Best Marketing Strategies You Should Use for Your New Energy Drink
You're feeling confident about your new energy drink, right? You love how it…
How to Create Your Own Drink Brand: A Quick Guide
The non-alcoholic beverage market is predicted to be worth $1.60 trillion by…
How To Make Your Own Drink Brand: Coffee Edition
More than 400 million servings of coffee are consumed daily. Even better, 75%…
The Psychology Behind Beverage Color & Flavor
You walk into a restaurant and see a bright aqua margarita, a yellow smoothie,…
Is Coca-Cola Losing Its Charm?
Coca-Cola has been sitting on top of the global fizzy drink industry, much like…
Why Is 2021 an Exciting Year for Beverage Development Companies
It must be a shocking revelation to many that the beverage industry is seeing…