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Drink Labs is a beverage development company founded by Dennis Morales to help entrepreneurs turn beverage ideas into store-ready products. Our in-house lab is based in Simi Valley, California, close to top ingredient and packaging suppliers. Led by Dennis alongside food scientists Ann Natarelli and Marie, our team brings 50 years of combined experience in beverage formulation, sourcing, and production
We excel in innovation and provide our clients with the support and attention needed to launch a successful beverage brand. Developing a beverage is tough, but we are here to make it easier for you. At Drinklabs, we believe in teamwork, and our ultimate goal is to work collaboratively with you to turn your dream into a reality.
WhyChoose Drink Labs?
From beverage formulation to branding, packaging, and manufacturing support, Drink Labs provides everything you need to launch your beverage brand under one roof.
You Keep 100% Ownership: Unlike many manufacturers and co-packers, Drink Labs never keeps rights to your formula, recipe, brand, or packaging. Instead, everything we create belongs entirely to you. As a result, you have complete ownership and control of your beverage business.
Led by Beverage Industry Experts: Our team is led by CEO Dennis Morales alongside experienced beverage scientists Ann Natarelli and Marie. Together, they bring decades of hands-on experience developing energy drinks, functional beverages, RTD cocktails, sports drinks, and many other beverage categories.
Proven Client Success: We’ve helped entrepreneurs turn beverage ideas into successful brands. Today, many of our clients sell on Amazon, in retail stores, and through successful product launches backed by real commercial results.
Complete End-to-End Solution: Drink Labs offers much more than beverage formulation. We also handle branding, packaging design, ingredient sourcing, production planning, and co-packer sourcing. This means you work with one experienced team throughout the entire product development process.
50+ Years of Combined Industry Experience: Our specialists bring more than 50 years of combined experience in beverage formulation, product development, manufacturing, and commercialization. Therefore, we help clients move from concept to market-ready products with confidence.
BBB Accredited Business: Drink Labs is a Better Business Bureau (BBB) accredited business. In addition, this accreditation provides an extra level of trust, transparency, and credibility beyond customer testimonials.
Our Mission
We prioritize transparency in every project, sharing detailed information about ingredients, costs, and timelines from day one. Our approach considers the nutritional value of every ingredient we source, so the beverages we help create are both good-tasting and good for your customers. We’ve helped clients go from first idea to products now selling on Amazon and in retail stores.