We’ll kick off the process with an initial brief. This conference allows our cross-functional team to pick your brain and determine the direction for formulation. Want certified organic ingredients? Need the formula to be below 100 calories? Let us know, and we’ll execute.
Our team of food scientists and chemists will source ingredients from respected ingredient vendors across the U.S, keeping in mind your formula guardrails. We’ll make recommendations on trending ingredients and which flavor profiles appeal to your target consumers. Whether its Organic, Kosher, Gluten-Free, or Non-GMO, we can source it!
Now that the ingredients are sourced, let us do our magic! We’ll make recommendations for ingredient levels and how to achieve the functionality and flavor profile that you’re looking for. From there, you have 3 rounds of formulation to create the ideal product.
What inspires you? Our design team will lead a discussion on packaging and brand identity to determine the direction for design. We’ll cover packaging options, graphic styles, font treatments, and the target consumer.
Our first order of business is selecting the right bottle. To find the ideal packaging options for your beverage, we take into consideration your formula and the processing required to give it a shelf life. When you’ve selected a bottle we can show you the label types and caps that are compatible.