Every year, new entrepreneurs are rising, creating new and exciting beverage brands. While some of them are new, most of them are professionals in the beverage industry and have strong backgrounds from branding, product development, to sales and distribution.
The custom drinks market is bigger than ever, with more startups investing money and concept, the custom drinks business is tenacious and highly profitable.
In a business that is fast and relentless, how does one survive?
There are several examples of highly successful business models, but it all comes down to the taste. Successful startups not only have an awesome branding strategy, but a product that outshines its expectations. It is not surprise that the beverage is highly competitive and unforgiving. And that is why you need partners who can help you with the ingredients, product development, marketing, branding and distribution.
Successful startups are doing the following:
- They create the perfect brand image that is unique.
- They create a flavor profile that is tasty and scalable.
- They use the right partners, who help them package, promote and distribute.
Differentiating your brand is the real challenge, sure many people have developed great beverage concepts that are unique. But you see, marketing is what gives a brand explosive growth. It’s the survival of the fittest in this industry. If your beverage is tasty, different from other brands than it is likely that your consumers will value it and keep buying it. Easier said than done right?
New startups are tapping into their creativity to make their drink attractive to their customer. With pin point segmentation and market positioning strategies they are becoming more visible and best valued in their categories.
Looking to get your energy drink idea out of your head and into a bottle?
That is exactly what we do at Drink Labs. We fast-track the process of developing your beverage idea.
Our state-of-the art in house lab is located in sunny Southern California, in close proximity to some of the best ingredient vendors and packaging suppliers globally.
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