The 5 Stages of Launching a Beverage Brand (And How Drink Labs Helps at Every Step)
Starting a beverage brand might seem like a simple idea—until you’re in the middle of it. From formulation to labeling, compliance, and production, the journey from concept to shelf is filled with critical decisions. That’s why working with an expert development partner like Drink Labs can make all the difference.
Here’s a breakdown of the 5 key stages of launching a beverage—and how Drink Labs supports founders at every phase.
1. Concept Development
This is where it all begins. Whether you’re envisioning an energy drink, functional water, wellness shot, or flavored tea, Drink Labs helps you refine your idea into a real product concept. The team discusses goals, ingredients, target market, nutritional claims, and more.
Key Deliverables:
Product positioning
Ingredient direction
Functionality goals (caffeine, adaptogens, vitamins, etc.)
2. Beverage Formulation
Once the concept is clear, the formulation begins. This involves R&D, flavor balancing, shelf stability, and up to three rounds of refinements included with each project.
Drink Labs uses in-house scientists and food chemists to ensure your beverage not only tastes great but meets commercial manufacturing standards.
Key Deliverables:
Custom beverage formula
Shelf-stable formulation
Lab samples for tasting and testing
3. Branding & Design
The look of your beverage is just as important as what’s inside. Drink Labs offers professional label and packaging design services to ensure your product stands out and remains compliant with FDA labeling requirements.
Key Deliverables:
Brand identity & logo (if needed)
Bottle/can label design
Label compliance review
4. Manufacturing & Scaling
Drink Labs helps bridge the gap between lab-scale and large-scale production. They’ll assist in connecting you with the right co-packers, advise on packaging, and ensure your product is ready for the manufacturing line.
Key Deliverables:
Co-packer introductions
Ingredient sourcing guidance
Production consulting
5. Market Launch Support
With the product developed, packaged, and manufactured, it’s time to hit the market. Drink Labs supports founders by offering advice on go-to-market strategies, compliance, and logistics. While they don’t run sales or distribution, they set your product up for success from day one.
Key Deliverables:
Launch checklist
Industry referrals
Ongoing technical support
Why Choose Drink Labs?
✅ Fast, professional beverage formulation
✅ You retain 100% ownership of your formula
✅ Transparent pricing and flexible timelines
✅ Full in-house support (no outsourcing guesswork)
Take the First Step
Whether you’re starting with a rough idea or a fully built-out concept, Drink Labs can help you bring your beverage to life—faster, better, and with confidence.