Private label drinks, with a formula that is actually yours.
A typical private label program puts your logo on a stock recipe. Drink Labs builds the recipe from scratch around your brand, then hands you the formula, the artwork and the supplier list.
Same shelf. Very different ownership.
What you get from a stock private label recipe, next to a custom formula developed for your brand.
Founders, gyms, restaurants and brands adding a drink.
Drink Labs works with first-time founders with an idea and a budget, existing brands adding a SKU, restaurants and gyms launching a house drink, supplement brands and investors. Bring an idea or a home recipe. The team turns it into a production-ready formula, a label and a manufacturing plan.
Energy drinks, functional beverages, sports and electrolyte drinks, protein, RTD coffee and tea, kombucha, juice, flavored water, soda and hard seltzer are all in scope.
- Custom formula, never a stock recipe
- Label and packaging design included
- Co-packer sourcing with MOQs, lead times and costs
- Bench samples shipped anywhere
From private label idea to your own drink.
Five stages, one in-house team, about 60 to 90 days.
Your idea, your guardrails
A kickoff call sets the target customer, flavor, function, calorie ceiling and certifications. Food scientists then source every ingredient from respected U.S. suppliers.
Up to three rounds
The lab builds the first sample from the brief, you taste it, and the team refines taste, texture and stability until you approve.
Label and packaging
Logo and label concepts over three rounds, then layflat artwork and print-ready files.
Co-packer sourcing
Packaging matched to the formula, then a co-packer shortlist with costs, lead times and MOQs.
Private label questions.
A food scientist answers the phone, not a call center. Or send the drink idea through the form and get a reply within one business day.
Private label usually means putting your brand on an existing recipe. Custom formulation means the recipe is developed for your brand, and with Drink Labs you own 100% of the formula and every design asset at the end.
Yes. Energy drinks are one of the most common projects in the lab. The formula is built around your caffeine source, flavor and sugar targets, and it belongs to you.
No. An idea is enough. If you do have a home recipe, the team converts it into a formula that can be produced at scale.
Drink Labs is not a co-packer. The operations team matches you with co-packers suited to your formula, packaging, volume and location, and shows you costs, lead times and minimum order quantities before production.
On average 60 to 90 days from idea to finished product, depending on formulation complexity, ingredient availability and revision rounds.
You do. Clients own 100% of their intellectual property, including the formula and any design assets created for them.