The Initial Brief
What inspires you? Our design team will lead a discussion on packaging and brand identity to determine the direction for design. We’ll cover packaging options, graphic styles, font treatments, and the target consumer.
Ideation
We’ll take your ideas and put them to paper. Our process includes collecting inspiration, determining product call-outs, and analyzing the competitor landscape.
Concept Artwork
Your assigned designer will create both logo and label concepts that tell the brand story. You have 3 rounds of design to perfect the concepts.
Our designers specialize in both primary and secondary packaging, with experience working with FDA labeling guidelines. Upon label approval, and you’ll be ready to print!
Layflat Artwork
After your chosen concept artwork is approved, we’ll work on including the rest of the label elements. This includes the romance copy, nutrition panel, social media and company information.
Final Files for Printing
After we have completed the design process, the next step is to get your labels printed.
We will prepare all of your design files and provide you with all the necessary materials to have your drink labels printed in real life. This includes ensuring that your design is in the correct file format and resolution, and that it is ready to be printed on the appropriate label material.
We will also make sure that you have all the information you need to get your labels printed, including the correct specifications and any necessary instructions.
Once you have all the materials you need, you can proceed with getting your labels printed and start promoting your drink to your customers!
Next step:
Frequently
Asked Questions
Why is professional beverage branding important?
Your packaging is often the first thing customers notice. Therefore, strong beverage branding helps communicate your product’s value, attract your target audience, build brand recognition, and stand out on crowded retail shelves. Our design team creates branding that combines visual appeal with smart market positioning.
What is included in Drink Labs’ beverage design service?
Our beverage design service includes brand discovery, logo design, label design, packaging concepts, typography, color selection, FDA-compliant label planning, and production-ready artwork. In addition, we create a complete visual identity that prepares your beverage for retail shelves and commercial production.
Can you design a completely new beverage brand?
Absolutely. Whether you’re launching your first beverage or introducing a new product line, we create a complete brand identity from the ground up. This includes your logo, visual style, packaging design, and label artwork. As a result, your beverage reflects your vision and connects with your target market.
How do you create a label that stands out on store shelves?
First, we learn about your target audience, competitors, and brand positioning. Then, we design packaging that is visually appealing, easy to recognize, and communicates your product’s key benefits. Every design helps your beverage make a strong first impression.
What files will I receive after my design is complete?
Once you approve the final design, we provide production-ready artwork and print files in the formats required by your label printer. We also include the necessary design assets to support a smooth production process.
Can you redesign my existing beverage packaging?
Yes. If you already have a beverage brand, we can refresh or completely redesign your logo, labels, and packaging. At the same time, we preserve your brand identity while improving shelf appeal and creating a more modern look.