Why You Should Capitalize On The Rise Of CBD Infused Drinks
For any food and beverage provider, knowing the tastes and the trends that are shaping the buying habits of the consumers is essential to success. Sometimes, certain tastes and ingredients lead a wave of change that is never turned back. Just look at the rise of cola products since Coca-Cola.
However, there’s an emerging trend that isn’t just about the taste of the drink, but the health benefits as well. Following in the steps of smoothies and teas in the wellbeing and fitness world, CBD infused drinks are starting to appear and the demand for them is growing. Here, we’re going to look at what’s behind this rising popularity and how Drink Labs can help you become a part of it with our complete custom beverage development services.
A growing market for CBD drinks
CBD infused drinks are just one of the kinds of products containing this ingredient that is starting to appear everywhere. There are CBD tinctures, e-cigarette liquids, edibles, drops, balms, skincare products, and even dog treats starting to hit the market. This natural compound, found most commonly in the cannabis family of plants, like hemp and marijuana, has been used since the times of Ancient China, but only recently has it exploded in popularity.
It’s estimated that the CBD product industry will be worth $5.7 billion worldwide by the end of 2019, and worth $22 billion by the end of 2022. Demand for CBD products, including CBD infused drinks is booming.
There are a few reasons behind that rise. Perhaps the biggest reason of all is the diminishing stigma behind CBD and CBD products, which is becoming distinct from cannabis, which in itself is growing less controversial and legalization continues to spread. However, another reason is the rediscovered potential health benefits, as well as the research that is starting to show CBD’s potential as a supplement and medication in its own right.
The fact that CBD can be implemented into products of such a wide range plays an important role in its growing popularity, too. Products containing CBD can fit into all kinds of departments, from healthy foods to craft beers, and CBD infused drinks are playing a role in that rise, too.
The difference between CBD and THC
Some people may still be confused as to what CBD is, exactly, and may confuse it for cannabis. However, this naturally occurring compound is distinct from THC, which is the psychoactive component of cannabis. As such, products that are high in CBD and low in THC have no “high” and have no known dangerous side-effects. It’s a non-addictive, non-psychoactive ingredient, meaning that it’s entirely safe to put in a drink.
The potential benefits of CBD
CBD is growing more popular in the health and fitness industry because of its perceived benefits. While research on these benefits is still ongoing, some evidence has been found that they have anti-inflammatory, antidepressant and anti-anxiety properties. That means that CBD products are commonly sold for the purposes of fighting chronic pain, improving mood, improving the quality of sleep, and even as a fitness product that can reduce the amount of recovery time after a workout.
As such, CBD infused drinks from Drink Labs could be designed to appeal to a health-conscious market that is looking for new solutions to their health and wellbeing problems.
Designing your own CBD infused drink
CBD is an incredibly versatile ingredient that can be used in a variety of different products. You can have CBD infused drinks of all flavors and types. At Drink Labs, you can start the design process today. We create custom drinks from scratch, including the following:
We work with you to create the perfect beverage idea, after which we source the ingredients you want. During the formulation phase, as you can see here, we provide recommendations on trending ingredients and can create products to match the flavor profiles of your customers. We can make all our drinks organic, kosher, gluten-free, or non-GMO, and go through multiple rounds of taste-testing to ensure that the balance and flavor are just right.
Creating the perfect product
Not only can Drink Labs help you create the best tasting CBD infused drinks to meet the tastes of your customers. We also take the production and design phases from beginning to end so that you end up with a final product that’s ready for the store shelves.