Are you dreaming of creating your own coffee brand from scratch but don’t know where to start?
In the U.S. alone, the average American consumes 3 cups of coffee per day, and over 63% of American adults drink coffee daily. Coffee is a commodity, but it’s a fuel that most people can’t live without. There’s always more demand for good coffee and the market is open for new quality coffee companies.
If you want to create your own coffee brand from scratch, there are some steps you need to take to make it a success. Before sourcing the coffee and creating the branding, you should first do market research and create a business plan.
Keep reading to learn how to create a strong coffee brand and beverage that’ll become a customer favorite in no time.
Do Market Research
The first and most important step to building a coffee brand from scratch is to do in-depth market research. You can either do it yourself or hire a company to do it for you. In any case, you need to assess the market needs and demand to make sure you’re not creating and launching something that’s already out there.
Market research also includes analyzing the competition to see what they’re doing to attract customers and increase sales. Then, you should analyze coffee drinking trends, people’s preferences when it comes to coffee brands, and whether you want to develop unique coffee beverages or stick with the basics.
Write a Business Plan
Once you’ve done your market research, it’s time to write a coffee business plan. This plan will not only help you set goals and stay on track but also help you make a good impression with banks and investors if you need funding. Your business plan should include the following sections:
Brand vision and mission
Goals and projections (monthly, quarterly, yearly)
Budgets, expenses, and revenue goals
Employees and assignments
Suppliers and manufacturers
Branding and brand identity
Marketing activities and budgets
Ideal customer profile
Customer service guidelines
You can always add and remove sections based on your needs, but a business plan is a must before starting a coffee brand.
Define Your Target Market
The most important part of creating a successful brand is knowing who your target customers are. Even though coffee is a universal beverage, most people have a favorite brand already and might need some convincing to try something new. This is why you need to know who you’re selling to and how you can reach them.
Defining your target market will also help you put your customers’ needs and taste first when you reach the coffee product development stage. You want to create a beverage that’s hard to resist instead of putting something out there that already exists in one form or another. Knowing your target customers will give you a starting point for your marketing activities, as you can easily find the best way to reach them on different platforms and channels.
Source Suppliers and Manufacturers
If you want to sell coffee beans only, you need to find coffee suppliers or work directly with coffee farmers. If you want to develop unique coffee beverages, you need a custom beverage development company like Drinklabs. This process can take a while, so make sure you start thinking about your beverage early on.
For example, if you want to sell a coffee beverage that’s sugar-free, dairy-free, and additive-free, you should think about the milk alternatives you’ll use, the natural sweeteners, and natural preservatives. What kind of coffee will you use and how much caffeine will each drink contain? You can discuss these questions with your suppliers, but you should have a clear vision about your products before you start production.
Create Branding and Packaging
Now we get to the fun part: creating the coffee branding and packaging. Depending on what your product is, you can play around with ideas until you get to the perfect solution. For instance, if your product is a CBD-infused coffee that targets health-conscious customers, use a color palette that reminds people of healthy living. Think earthy, neutral, green, and brown tones with a pop of color for the fonts or illustrations.
Research the current packaging design trends to see what customers like so you can add modern elements to your branding. At the same time, think about the brand voice and image you want to present to customers. How do you want customers to see your brand? What voice are you using to talk to them? Is your brand warm, friendly, and playful, or serious, luxurious, and clear-cut? Answer these questions before you define brand elements like logo, colors, fonts, and packaging.
Market Your Coffee Brand
Once you have everything set up and ready to go, it’s time to present your coffee creation to the world. If you know your target market and where to find them, marketing for coffee products is easy. Start talking about your brand at least 2 months in advance. Create social media profiles and start posting teasers, behind-the-scenes photos, fun coffee facts, and relevant content for your audience. You can also work with influencers, local coffee shops, or supermarkets to create buzz around your products.
Once you launch, give customers discounts, free samples, or small gifts to gain their loyalty and trust. Start collecting positive reviews and testimonials that you can later turn into content or videos. You can also print out flyers, business cards, and brochures, make TV and radio commercials, and promote your brand on billboards.
Ready To Build a Success Coffee Brand Your Customers Will Love?
Whether you’re a first-time business owner or a serial entrepreneur, launching a coffee brand can be challenging if you don’t know the ins and outs of the business. The fact remains that coffee is still one of the most popular beverages in the world, so with some good planning and the right suppliers, you can get your coffee company off the ground in no time.
Ready to start your own successful coffee brand? Contact us today and let’s talk about developing and formulating the perfect coffee beverage for your customers.