Functional Drink Trends: How CBD Drinks Are the Next Big Thing
The leading cannabis research company, BDS Analytics estimates that the US CBD market is on track to exceed $20 billion by 2024.
As an entrepreneur, you’re always looking for the next big thing in business. If you know anything about CBD, then you’re probably thinking that this might be it. Yet, choosing a product with which to enter the market can be a daunting task.
Not anymore because CBD drinks are gaining popularity and fast. Today, we’re explaining the rise in both CBD and the beverages they come in with this handy guide.
So, want to know why people are loving CBD and which trends are influencing the infused beverage trend? Then keep reading for the answers to these questions and more!
What is CBD?
For centuries, humans have used the hemp plant for a variety of purposes. From fabric-making to medicinal teas, there are seemingly endless uses for CBD. Yet you may be wondering: what exactly is CBD?
CBD stands for cannabidiol. It’s one of the many compounds found in the hemp plant. In 1839, an Irish physician discovered that these compounds (now known as cannabinoids) had the potential to benefit people’s health.
Despite continued research into the benefits of hemp, both hemp and its sister plant, cannabis, were outlawed in many countries during the 1990s. This meant researchers couldn’t study the plant. and interest in CBD thinned.
Until recently, that is. With the passage of the 2018 Farm Bill and subsequent state laws, hemp became legal to grow, ship, and sell throughout the US. Now, it’s 100% legal to manufacture and use hemp products, including CBD.
Potential Benefits of CBD
This completely legal compound attracts a lot of attention for its potential health benefits. While this is still a burgeoning field of research, studies have revealed a lot already. This is especially true regarding pain and, specifically, neuropathic pain.
Here are more of the conditions CBD has the potential to positively affect:
Even better, CBD is non-toxic to the body and completely safe for human consumption. It has no side effects at small serving sizes and only mild side effects (dizziness and fatigue) at larger serving sizes.
Can You Get High on CBD?
You’ve probably heard about CBD’s infamous fellow cannabinoid, THC. This compound gets a bad rap for its euphoric and potentially addictive effects. So, you might want to know: will CBD get you high or addicted?
No. In animal studies, CBD showed absolutely no addictive qualities. What’s more, it’s impossible to get high on CBD alone.
CBD Products You Should Try
Does all this sound good to you? Then maybe it’s time you checked out some CBD products out there.
For example, pick up one of the many CBD oils on the market. Companies make these drops from CBD they extract from all-natural hemp. The concentrated nature means you can place a few drops under your tongue and feel the effects all day long.
Prefer a sweet treat instead? CBD also comes incorporated into dummies for an easy snack that’ll help you kick back after a long day at work.
Yet another option is to get your CBD mixed with your beauty products. From body balms to face creams, you can find CBD infused in almost any product these days.
None of these CBD products tickle your fancy? Maybe we can pique your interest with the newest CBD product out there: CBD-infused drinks.
What are CBD Drinks?
So, you want to get a piece of the CBD market pie. You could try your luck with CBD oils, dummies, or topicals. Better yet, you could design a product that’s unique and guaranteed to sell in the increasingly oversaturated CBD market.
What are we talking about? CBD beverages, of course.
These bottled drinks come pre-infused with CBD. You’ll find a variety of drink styles on the market, from cannabis-infused beers to CBD-infused sparkling water.
People love these combinations because they’re easy to consume and discreet for those who like to keep their CBD use to themselves.
What’s more, the beverage industry is already trend-driven. Combined with uber-stylish CBD, cannabinoid-infused drinks are sure to fly off the shelf in no time.
Yet, these aren’t the only trends affecting the rise of CBD-infused beverages.
The Trends Influencing the Rise of CBD Beverages
Why are CBD drinks on the rise right now? Of course, the legalization of hemp in the US has helped out. But the top three factors influencing the rise of this niche within the greater CBD industry are:
A January 2019 Consumer Reports survey found that 26% of Americans have used CBD. While you might think these consumers are primarily millennials and youths, you’d be wrong. 38% of people who’ve used CBD at least once in the past year are 45 or older, 15% of which are 60 years old or more.
With the increasingly positive opinion about CBD and hemp has come a lot of corporate attention. Big companies, and especially big alcohol companies, are seeing the cash cow this industry will soon become. This is leading to an increase in competition, which is spurring incredible product innovation, including the introduction of CBD beverages.
Make Your Own CBD Drinks with Drink Labs
Think CBD drinks sound like your next big business idea? At the Drink Labs, we agree. That’s why we want to support you with our customer drink formulation services.
Get in touch with us today to learn more about our process, and your one-of-a-kind CBD beverage will be hitting shelves in no time.