Creating a New Energy Drink: How These Drinks Are Formulated
You would think that the energy drinks market would be saturated, but this isn’t the case at all. The energy drinks market is set to grow over at a rate of 7.2% between the period of 2019-2024.
The total sales of energy drinks in the US at expected to reach $86.01 billion by 2026. Now more than ever it’s a great opportunity to get in the energy drinks industry to share some of that massive total sales amount.
It’s a reality that people are consuming more energy drinks than ever before. In this article, we will explain how exactly to go about creating a new energy drink.
It’s nowhere near as hard as it looks. If you have the drive and determination then there is no reason why you can’t be competing with some of the top energy drinks out there!
Imagine your own energy drink creation could soon be competing for prime position on those supermarket shelves.
Blue Sky Ideas: Creating a New Energy Drink
The first thing you need to do is come up with an idea that stands out from the other competitors. What is it about your product that is unique and different from the rest of them?
Perhaps you will incorporate a new interesting flavor? Or capitalize on existing trends like kombucha, CBD, or even turmeric?
Maybe you will go back to basics, creating a clean, no-nonsense, and smooth energy drink which appears to hard-working professionals.
Or perhaps you will inject a level of fun into your brand. Making people revisit their childhood and basing the flavors off of their favorite retro sweets and snacks they had when they were young.
It’s blue-sky thinking and ideas that are slightly different from the norm that will get people excited and want to buy your energy drink product.
Tap into that vision and that is half the battle won when trying to entice repeat customers that choose and love your brand.
Working with an Established Drinks Lab
Okay so now you’ve got your revolutionary energy drink idea, what exactly do you do next? When creating a new energy drink it can be helpful to work with an already established drinks lab who knows precisely how to source, market, and design your product.
This is especially the case if this is your first go at the drinks industry or even if you do have some experience. Visualizing and creating an entirely new beverage from start to finish can be an insurmountable task.
You will need this additional support to fully realize your dream. Work with professionals who can help with the formulation of your energy drink from start to finish.
After an initial consultation and all of the key points discussed and finalized, it’s time to start making those ideas into an actual real-life energy drink!
Your Secret Recipe and Formulation
So now it’s time to source all of the ingredients! Working with our team of food scientists and chemists they can accurately source all kinds of ingredients from across the US for your final recipe.
This can be tailored or catered to any number of requirements, dietary or otherwise so that you can market your energy drink product to the right types of people you wish to attract.
Whether it’s cherry essence that needs to be gluten-free or vanilla flavoring that needs to be kosher, our team of experts can source it for you! Nothing is off-limits concerning the taste of your final energy drink product.
Once all the ingredients have been located, we will work with you and recommend the best ingredients blend and flavor profiles for the overall taste.
From there you get three rounds of formulation to make sure you get the best-tasting energy drink there is, which meets all your criteria and requirements.
Design and Production
The energy drink taste has been created and tastes incredible, but what vessel are you going to put it in? And how are you going to design and market your energy drink product?
Our design team is on hand to support you through this stage of the process. How do you want to attract your target market? It’s through the way you package and design your product.
Our design team can recommend the best graphics, fonts, and package options which will entice consumers and make your energy drinks product stand out and above the rest.
Once you’ve decided on your design and packaging, it’s time to select the correct bottle or can to store it in. This is where it can start to feel real. You can envision your product as a tangible thing to hold in your hand.
It can be incredibly rewarding to see your energy drink concept become a real product. We can also recommend the best types for longer shelf life and choose caps and tops which are compatible with it.
Your New Energy Drink is Finished!
From conception to the formulation, to packaging and design, creating a new energy drink can be exciting and exhilarating, but also a bit overwhelming at times.
Your innovative and entrepreneurial spirit is probably what attracted you to the energy drinks market, to begin with. Take the opportunity to work alongside drink industry experts and make your ideas a reality.
There is nothing more rewarding than after all your hard work and innovation, going into a supermarket or shop and seeing your energy drinks product, available to for the general public to buy.
Creating a New Energy Drink: Where Can I Find Out More?
We hope this article has been helpful and informative about how to go about creating a new energy drink.
By breaking it down and realizing the key steps you need to take, it becomes a lot more manageable and easier to reach your end goal of production.
If you have any further questions or queries concerning the process, why not contact us directly to find out more?